Marketing Plan for the Apple iPod :: Apple iPod Case Study

Assessment task merchandise Plan orchard apple tree Ipod Contents Executive Summary____________________________________________3 Situation abbreviation -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market______________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix -Product____________________________________________________8 -Price______________________________________________________8 -Promotion___________________________________________________9 -Place_______________________________________________________9 Implementing the Marketing Plan__________________________________1 0 Monitoring and Controlling -Developing a pecuniary Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the merchandising strategies____________________________________11 cecal append date ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive Summary The focus of this root word is on impertinently apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download non only their favourite medical specialty but also books and other lit which can be read and listened to. Additionally this Ipod can be use in your car and in other mobile settings. This report is for orchard apple tree to give a brief description of this product. Within this marketin g report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling. Situation Analysis Market Analysis Internal Influences -Management Effective management is required for the training and development of employees for the carry on innovation of apple Ipod and for retraining sufficient funds during competitor introducing parvenue product. -Capital Availability Competition may cause mishap in the currency flow. Sufficient funds must be available when competitors unpredictably erect forward their product in the market. -Technological Adoption Technology must be adopted to improve overall efficiency. It must be integrated like a shot into operations (to increase productivity), as well stay on battle with the amounts of Ipod ordered, made and delivered. External Influences -Competitors Competitors will regulate what, when, how and why str ategies will be adopted. The introduction of new products will greatly influence orchard apple tree Ipod. -Overseas Influences The falling out down of barriers between countries can increase the sales of the new Apple Ipod, as more people atomic number 18 made aware of the product. -Demographic Patterns Males and females from the age of 12years and over will be in favour of this product because of its new innovation to be able to not only play music but also books and other literature which would in fact arouse to them. Product Analysis Product Lifecycle X- The stage that Apple Ipod is currently in. Apple Ipod is currently in the growth stage, where more and more people are aware and purchasing the product, increasing product demand.