Effect of Advertisement on Sales

MKT 321 MARKETING RESEARCH METHODS JAN APRIL 2013 throw away 1 Using the noesis and skills acquired in this course (Research methods) explain how would better the performance of your Research and evolution De arrayment in a fast(a) (15 marks) A interrogation and developing (R&D) segment in a firm is responsible for innovations in design, merchandises, and style. This division is responsible for creating innovative modernistic products to keep companies a step leading of the competition. M whatever companies also rely on the R&D surgical incision to improve existing consumer products, and to explore new ship scum bagal of producing them.Companies thrive and keep an eye on by creating innovative products, as well as by change magnitude company profit and utilizing cost-efficient methods. A look into and development subdivision is primarily responsible for ensuring that these deaths be met. This is an especially important function in the fields of manufacturing and ph armaceuticals, merely tail be applied to virtually any industry. Often, look and development works closely with the market division. Marketing studies consumer trends by surveying and follow throughking consumer demands, purchasing methods, product gross revenue, and the existence and development of technology across the relevant market.The marketing division gathers all the data, and makes this information available to the R&D department, which will take action in response to the findings and pass to keep the company on top of current market needs. Consumer demands a great deal change very quickly, and the look and development department must be alert and adapt to these market fluctuations accordingly. I would invest a red-blooded amount of money to inquiry and development so that it can continually modify and update the firms products to preserve a brands home within the market.This is beca use of goods and services even if our product would be leading in the market , however much it is a key product, usually will not bear in the number one market position forever with come forward whatsoever type of improvement and advancement. Research and development department software The perish of innovation query and product development requires a good quietus between the team and management involved in RD projects. panjandrum Task Manager provides this balance and allows to manage RD projects and activities rearively.The software helps to carry information on the latest developments and coordinate the election assignment to new promising projects in efficient and successionly way. VIP Task Manager can be used as RD project management software for organizing the workflow of the department. The software gives the quest options Quality is a major issue and RD department is deeply involved in ensuring quality of new products and attaining the mandatory levels of restrictive requirements. In cooperation with the quality assurance department, RD department develops a quality architectural plan for new products.When a company sells a product on the marketplace, it should keep regulatory compliance with legal requirements. By use Centriqs, the RD managers can organize the workflow for explorees and development of new products. In Centriqs, there can be used task templates for questiones of exemplary products as well as for a new product condition development. The software allows to add new workflow with specific task statuses. By introducing Centriqs shareware into the workflow, the RD department can effective cooperate with QA department through sharing tasks and projects aimed to development of quality plans for new products.The RD managers can use the Files view to upload regulatory documents to the database and attach documents to required tasks shared between engineers, technicians and scientists. Research and development department goals/tasks The main goal of the RD department is to provide the organization wit h pro-active leadership in the industry and strong competitive advantages through holdation of new technologies and solutions aimed to improve current product range and develop new products.The RD department closely works with the quality assurance department in order to acquire a new solution for enhancing the sustainability and the quality of products. The tasks of RD department could be split into two main groups research and development. The groups are closely linked with each former(a), however they defy some(prenominal) peculiarities. The research activities allow the organization to find more effective ways to produce a product. The development activities are focused on how to implement these ways into manufacturing of the current or a new product.Research and development department in company structure Research and development are very much very expensive and it takes much time to get positive results from them. up to now most businesses invest a lot of money in resear ch and development and build RD departments. The organizations which have RD departments in their structure, view big advantages, because 1. Products are commercialized faster 2. Products reach global markets 3. Contribution to customer confidence 4. Effective exploitation of technologies 5.They gain advantages over rivalsThe research and development department will enable a more progressive and faster transfer of innovations into product development and exploitation. CAT 2 As a manager you have noted that the sales for a certain product have dropped despite having increased the level of advertising. Explain in details how you would undertake a market research to know whether advertising affects sales (20 marks) a. Background information. The background serves to put research objectives into context, and it will help me to infer why I will act on the objectives of knowing why advertising affect sales.I would detail what i promise as being the main events that have caused or con tributed to the advertising effect on sales. Such a background gives a framework for the research worker to investigate other potential events, contributory factors or causes. b. Objectives. The first part of this section would detail which marketing decisions are to be completed at once the research has been undertaken. This requires decision-makers to explain what they see as the focus of the decision they plan to make. They then go on to explain what gaps(s) they see in their familiarity. Those gaps create the focus to planned esearch activities and set the research objectives. The formulation of the marketing objectives can encompass two areas organizational objectives and personal objectives of the decision-maker. For the tec this may not be explicit or obvious to discern. It may take time working with a decision-maker or a particular organization to see the potential conflicts in organizational and personal objectives. This first-step brief offers the opportunity for the r esearcher to draw out and develop a much clearer vision of marketing and research objectives.Drawing out and developing decisionmakers perspective of objectives, helps the process of developing a common understanding of what the decision-maker is trying to achieve. c. Target to research. Any market research project will measure, understand or observe a mastermind group of individuals. These may be distinct groups of consumers, channel members such as retailers or competitors, or company employees. In this section, details of the characteristics of the target group(s) can help in much research design decisions.These cover areas of identification, gaining entree to conduct research, understanding which techniques are appropriate to measure or understand these individuals, and the best environment or context in which to conduct the research. d. Who is to use the findings? This section would outline brief details of the decision-maker who will use the research findings. For example, c ertain decision makers may be entrepreneurial and introspective, looking for short tactical advantages. Managers with a background and training in statistics may carry results to be analyzed and presented in a particular manner to have any credibility. early(a) managers may not have such training or may even be distrustful of statistical analysis and strain a more qualitative interpretation. These 19 issues have an impact upon the disposition and extent of analysis conducted upon the data collected and the style and format in which research findings will be presented. e. Constraints. The main limitation to marketing researchers carrying out what they may perceive as being the correct way to research a problem is the time and money that the marketer can afford. With knowledge of time and cost constraints, the researcher can develop a research design to suit these eeds. The researcher may also demonstrate other courses of action that could demand greater amount of money or time, b ut could have clear benefits that the marketer may be unaware of. Other constraints, such as those imposed by the client firms personnel, organizational structure and culture, or decision making styles, should be place to determine the scope of the research project. Yet constraints should not be allowed to ebb the value of the research to the decision-maker or to compromise the integrity of the research process.In instances where the resources are too limited to allow a project of sufficient quality, the firm should be advised not to undertake formal marketing research. f. administrative considerations. These would lay out the administrative details in completing the research project. Examples could be the expected delivery of interim reports, contacts in the organization that may be able to help supply further information, or denotation to sources of materials and individuals that are needed to complete the research successfully.