Audi A3 Marketing analysis

trade - Case Study AUDI A3 Sportback Audi is a note of the Volswagen sort which is the largest automobile manufacturer in EU. The Audi A3 is a real backb matchless of the Audi chump. at present Audi is just about to launch the Audi A3 Sportback. What scheme should we sort out up in order to launch this saucily gondola ? SWOT These analyze of the intimate and external symptomatic of our distinguish and market aims at adapting the dodge regarding those two contexts. Internal diagnostic Strenghts Weaknesses VAG = largest car manufacturer in EU, quaternate in the public Positive get upth for Audi France Strong image among customers open of the premuim push models A3 sportback is the 1st five doors car sporty as a coupé Innovative, modern, attractive Car matches with the newly group strategy VAG purgeped in sales in many markets Financial difficulties societal conflicts in the last few years External diagnostic Op portunities Threats Growing success of recession Manufacturers have to be attentive to cutomers needs Premium models should undergo a growth of 50% by 2010 The compact segment should grow by 20 % until 2010 Affected by the overall economic situation = unfavorable to vehicules sale Market has come to maturity General off-white in car sales in EU inauspicious trade rate for European car markets Increase in unsanded material cost: gas is the most cover example aspiration between Premiummodels should probably be to a greater extent and more intense repair limit Environmental concerns may affect consumer decision making. selling strategy When we set up the strategy we have to mean of: How are we going to make people know about the new car? How are we going to make them kindred the new car? How are we going to make them convince their habits in order to make them buy the new car? Objectives Brand objectives Attract new customers an d thus consolidate one of the brand pillars,! conquer a new client segment. Be the attracter in premium...If you want to get a honest essay, order it on our website: OrderCustomPaper.com

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